Electronic News
What better way to reach out with your congregation's news & upcoming events than with an e-mail blast! This fast and inexpensive way to deliver news has quickly become mainstream. Here are a few things to consider before pressing "send": 1) TIME...Does your e-newsletter require the recipient to download and open a PDF or Word Document? Consider sending an html e-newsletter rather than one that asks the reader to take extra steps, or requires software enabled before opening. An html e-mail opens immediately upon receipt, offering a fast and easy way for the reader to interact with the news items sent. 2) LINKS...Have you linked to additional information? An e-newsletter is the perfect opportunity to offer additional resources just "a click" away! For instance, if I were to invite you via e-newsletter to join in a special outdoor Sunday service, a link to view a map of the area might best guide me to the new location. Do you need me to RSVP? Add a link that allows me to respond right away if I'm interested in attending. 3) BRANDING...Take a careful look at your print materials, your website, and now your e-newsletter. Are you using different fonts, colors, or messaging? Be certain to streamline these elements to assure you are clear and consistent in your communications --no matter which way they are delivered/received! 4) SERVICE PROVIDER...Lastly, consider using an anti-spam compliant e-mail service, such as Constant Contact, used by our diocese. This simple, easy to use e-mail service allows you to easily manage your e-contact list, insert graphic elements, use various templates, monitor readership, and so much more. And discounts are available for non profit organizations! There are a number of other such options available; simply google "bulk e-mail marketing" to find one that suits your needs. For more information or with specific communications concerns, please contact me directly via e-mail to klopez@dncweb.org or by phone to 916.442.6918 x23. |
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